The Trap of Project-Self — Ben Greenfield #010

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Ben Greenfield (@bengreenfieldfitness) built a global brand around peak performance, biohacking, and relentless self-optimization — then discovered the deeper cost of trying to out-hack his own humanity.

Reconnecting with Daniel Vitalis after more than a decade, Ben opens up about his new documentary, Boundless: The Man Who Became Human, and the shift that led him to put faith, family, and wholeness ahead of endless optimization.

They explore the trap of the “self-project,” the hidden costs of looksmaxing and testosterone culture, radical transparency in marriage, and the difference between using tools wisely and making them your identity. Ben also shares the principles now guiding his life: prayer, kindness, contentment, love, trust, honor, obedience, abundance, intention, and courage.

For anyone caught between the drive to achieve more and the desire to live a meaningful life, this conversation offers a powerful rethinking of what true success looks like.

This podcast is intended informational purposes only. Nothing shared by the host Daniel Vitalis or his guests should be considered medical advice or a substitute for consultation with a qualified healthcare professional. Please consult your healthcare provider before making changes to your diet, lifestyle, supplementation, or wellness practices, or before using any products mentioned on this show. This podcast may contain paid endorsements or affiliate promotions.

Listen to this episode on Spotify, Apple Podcasts, Overcast, YouTube, Amazon Music, Podcast Addict, or wherever you like to listen to podcasts.

Check out the transcript here.

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Widely recognized for his holistic approach to health and performance, Ben Greenfield combines modern science with ancestral wisdom to help others live vibrant, purpose-driven lives.

Ben is a health consultant, speaker, and New York Times bestselling author of a wide variety of books, including the widely popular titles Boundless, Boundless Parenting, Boundless Kitchen, Beyond Training, Fit Soul, Spiritual Disciplines Journal, Boundless Cookbook, and Endure.

A former collegiate tennis, water polo, and volleyball player, bodybuilder, 13-time Ironman triathlete, and professional obstacle course racer, Ben has been voted by the NSCA as “America’s Top Personal Trainer” and by Greatist as one of the “Top 100 Most Influential People In Health And Fitness.”